Ever feel like you're carrying your entire floor coating business on your shoulders? It doesn't have to be that way. Building a skilled and reliable team is the key to scaling your business and finally taking that well-deserved vacation. Let's dive into how to find the right people to help you dominate the floor coating game.
Defining Your Needs and Ideal Candidate
Before you start posting job ads, take a hard look at your business. What are your biggest pain points? Are you struggling to keep up with project demand? Do you need someone who can handle complex epoxy designs or someone who's a master of surface prep? Clearly defining your needs will help you create a targeted job description and identify the skills and experience you're truly looking for.
Think beyond just technical skills. Consider personality traits. Are you looking for someone who's a self-starter, a team player, or a meticulous perfectionist? A good fit with your company culture is just as important as their ability to apply a flawless polyaspartic coating. Pro Tip: Write down the 3 most important qualities you want in a team member and use those as your filter during the interview process.
Where to Find Top Coating Talent
Okay, you know what you're looking for. Now, where do you find these mythical creatures? Don't limit yourself to traditional job boards. While they can be useful, explore other avenues that cater specifically to the trades. Consider reaching out to local vocational schools or technical colleges that offer programs in construction or painting. These institutions are often brimming with eager, entry-level candidates who are hungry to learn.
Networking is also crucial. Attend industry events, connect with other contractors, and let them know you're hiring. Sometimes, the best candidates are already working for someone else but are open to a new opportunity. Word-of-mouth referrals can be gold. Another often-overlooked resource: Your suppliers. They talk to tons of contractors daily and know who's looking for work.
The Interview Process: Beyond the Resume
The resume is just a starting point. In the interview, focus on assessing their practical skills and problem-solving abilities. Ask them about their experience with different coating systems, such as epoxy, polyurea, and polyaspartic. What are their preferred application methods? What are some common mistakes they've seen and how did they correct them? Their answers will reveal their level of knowledge and experience. Don't be afraid to get technical.
Consider giving candidates a practical test. Have them demonstrate a specific skill, like mixing epoxy or patching a concrete floor. This will give you a firsthand look at their abilities and attention to detail. It's also a good idea to ask behavioral questions. "Tell me about a time you had to deal with a difficult customer. How did you handle it?" These questions can reveal their communication skills and ability to handle pressure.
Investing in Training and Development
Once you've hired your dream team, the work doesn't stop there. Invest in their training and development to ensure they're up-to-date on the latest techniques and best practices. Send them to industry workshops or seminars. Provide them with opportunities to learn from experienced mentors. This not only improves their skills but also shows them that you value their growth and development.
Make sure your team is up-to-date on the latest products. For example, if you are working with a new fast-curing polyaspartic coating from Sherwin-Williams, ensure they know the proper mixing ratios and application techniques to avoid issues like bubbling or delamination. A well-trained team is a productive team, and a productive team is a profitable team.
Building a great floor coating team isn't a quick fix, but it's the foundation for long-term success. By defining your needs, targeting the right talent pools, and investing in ongoing training, you can create a team that's not only skilled but also passionate about delivering exceptional results.


